伽马数据：2025年国内游戏市场实际销售收入同比增长7.68% 用户规模同比增长1.35%

Core Insights - The 2025 China Game Industry Report by Gamma Data indicates that the domestic game market's actual sales revenue is projected to reach 350.79 billion yuan, representing a year-on-year growth of 7.68%, with a user base of 683 million, an increase of 1.35% [1] Market Overview - The growth in market revenue and user base is attributed to several factors: improved quality of mobile games, strong performance of new products, innovation in long-standing games, robust growth of mini-program games, and cross-platform product compatibility [1] - The domestic self-developed game market's actual sales revenue is expected to be 291.10 billion yuan, reflecting a year-on-year increase of 11.64% [3] International Market Performance - The overseas market for self-developed games has maintained a revenue exceeding 100 billion yuan for six consecutive years, with actual sales revenue reaching 20.46 billion USD, a growth of 10.23% [5] - The primary overseas markets for China's self-developed mobile games remain the US, Japan, and South Korea, accounting for a combined 57.81% of the market share [8] Game Genre Analysis - Strategy games (including SLG) dominate the overseas revenue among the top 100 self-developed mobile games, accounting for 49.96%, showing a significant increase [10] - In the domestic market, the revenue from mobile games reached 257.08 billion yuan, with a year-on-year growth of 7.92% [13] Segment Performance - The domestic client game market's actual sales revenue is projected to be 78.16 billion yuan, with a notable increase of 14.97% [20] - The domestic e-sports game market is expected to generate 170.05 billion yuan, reflecting a year-on-year growth of 18.96% [27] - The domestic mobile casual game market revenue is anticipated to be 34.27 billion yuan, with a growth of 9.56% [31] Future Outlook - The report highlights a positive outlook for the game industry, emphasizing the rapid growth of mini-program games and the continuation of multi-platform releases [36] - The future direction focuses on high-quality development and integration into the digital economy strategy, aiming to enhance international influence [36]