世纪华通谢斐:游戏出海要秉持共赢思维

Core Viewpoint - The gaming industry must adopt a long-term perspective to address multiple challenges in the new era, focusing on global market expansion, AI technology integration, and deepening the fusion of digital and physical realms for high-quality development [2]. Group 1: Market Insights - The actual sales revenue of the domestic gaming market is projected to reach 350.79 billion yuan by 2025, representing a year-on-year growth of 7.68% [2]. - The industry faces challenges such as geopolitical fluctuations and changing consumer demands, which hinder high-quality advancement [2]. Group 2: Cultural and Market Adaptation - The essence of China's gaming expansion overseas is not merely profit generation but sharing Chinese culture's joy, kindness, and wisdom with global players [3]. - Gaming companies should avoid a one-size-fits-all approach and instead adapt to overseas market demands by aligning narrative styles with foreign user habits and respecting local cultural customs [3]. Group 3: Technological Integration - The gaming industry has evolved beyond mere entertainment, becoming a testing ground for cutting-edge technology and a incubator for cultural innovation, with clear pathways for driving new productive forces [3]. - The high demand for AI technology within gaming companies accelerates the application of AI, leading to a value leap in the integration of digital and physical realms [3]. Group 4: Long-term Value Creation - Focusing on short-term financial returns in extending gaming from online to offline is unproductive; instead, companies should transform this exploration into trusted value assets, fostering a long-term coexistence of responsibility and profit [4].

CENTURY HUATONG-世纪华通谢斐:游戏出海要秉持共赢思维 - Reportify