进口豪车干不过中国车了,价格打“骨折”!30多万元买玛莎拉蒂,六五折买阿斯顿·马丁!曾“高攀不起”的进口豪车,找中国车企“求带”
Mei Ri Jing Ji Xin Wen·2025-12-19 10:47

Group 1 - The luxury car market in China is experiencing significant price reductions, with brands like Maserati and Aston Martin offering substantial discounts on their models [1][3][5] - Maserati's Grecale electric SUV has seen its price drop from nearly 900,000 yuan to as low as 358,800 yuan, representing a discount of over 60% [1] - Aston Martin's DBX model is now priced between 1.6 million to 1.7 million yuan, down from a guide price of 2.448 million yuan, effectively a 35% discount [5] Group 2 - The overall import car market in China has been declining, with a reported 30% drop in imported vehicles from January to October 2025, marking the largest year-on-year decline in recent years [8][10] - Maserati's sales in China have plummeted over 70% from its peak in 2017, with only 1,228 units sold in 2024 [9] - The luxury car segment is facing increased competition from domestic brands, which have gained significant market share, particularly in the high-end segment [12][15] Group 3 - The market share of high-end vehicles priced over 300,000 yuan has decreased from 15% in 2017 to 13% in 2025, indicating a shift in consumer preferences [12] - Domestic brands are increasingly preferred due to their cost advantages and rapid improvements in product quality, impacting the sales of imported luxury vehicles [15][19] - Foreign luxury brands are now focusing on adapting to the Chinese market by enhancing their product offerings and integrating into local supply chains [17][19]