再破纪录！2025年中国游戏收入超3500亿 带动相关产业经济超万亿

Core Insights - The 2025 China Game Industry Report indicates that both revenue and user numbers in the domestic game market are expected to reach historical highs, with revenue projected at approximately 350.8 billion yuan, a year-on-year increase of 7.7%, and user numbers exceeding 680 million, a growth of about 1.4% [1][3] Revenue and User Growth - The growth in market revenue and user scale is attributed to the strong performance of new mobile game releases, optimization of several long-standing popular games, and robust growth in mini-program games [3] - The domestic console game market is projected to generate revenue of 8.36 billion yuan in 2025, reflecting a significant year-on-year growth of 86.3% [3] - The mini-program game market is expected to reach 53.54 billion yuan, with a year-on-year increase of 34.4% [3] Overseas Market Performance - The overseas revenue for self-developed games is projected to be approximately 20.46 billion USD (about 144.06 billion yuan) in 2025, marking a year-on-year growth of 10.2%, with mobile games accounting for over 90% of this revenue [3][6] - Major overseas markets for Chinese mobile games include the US, Japan, and South Korea, which together account for 57.8% of the market share [6] Economic Impact - The overall economic scale of the Chinese game and related industries is estimated to exceed 1.2 trillion yuan in 2025, with the core economic layer generated by the game industry itself exceeding 480 billion yuan [6][7] - The associated economic layer is estimated at approximately 554.8 billion yuan, with game hardware contributing 311.8 billion yuan, and B2B services such as marketing and cloud computing contributing around 206.1 billion yuan [6][7] Future Outlook - The game industry is increasingly recognized as a dual engine driving cultural and digital economic innovation, with contributions to the economy expected to continue growing due to factors such as technological innovation and cultural dissemination [7] - The overall policy support for the game industry is expected to remain strong, with a favorable supply-demand dynamic anticipated in the coming years [7]