上海“游戏沪十条”要来了！迎政策“春风”，游戏电竞行业怎么看？

Core Insights - Shanghai is launching ten measures to support the development of the gaming and esports industry, termed "Game Shanghai Ten Measures," aimed at enhancing the quality of the gaming industry in Shanghai and China [1][3] Group 1: Industry Development - The gaming industry in Shanghai is projected to achieve sales revenue of 170.7 billion yuan in 2025, with a year-on-year growth of approximately 9.6%, and overseas revenue expected to reach 30.3 billion yuan, growing by 13.7% [3] - The "Game Shanghai Ten Measures" focuses on building industrial clusters, enhancing technology empowerment, talent cultivation, and financial support, among other areas [4][6] - The policy aims to attract more game entrepreneurs to Shanghai, enhancing the city's overall competitiveness [3][4] Group 2: Investment and Financial Support - The measures include the establishment of an industrial investment fund to support key enterprises and small teams in the gaming industry [4][6] - The Shanghai Gaming Industry Special Fund is being established to support single-player game development and related cultural sectors, with a focus on both state-owned and market-driven capital [6][11] - The policy is expected to boost confidence among investors and entrepreneurs in the gaming sector, as it provides clear support and reduces uncertainties [6][12] Group 3: IP and Esports Development - The policy emphasizes the cultivation of IP ecosystems, encouraging the development of original game products that promote traditional Chinese culture and Shanghai's unique characteristics [8][9] - Shanghai is recognized as a leading esports hub, with plans to enhance its global esports event profile and support local esports clubs [9][11] - The measures aim to create a self-branded esports event system with global influence, indicating a long-term commitment to developing the esports industry [9][12] Group 4: International Expansion - The "Game Shanghai Ten Measures" propose the creation of a comprehensive service platform for international expansion, addressing localization, compliance, and financial services for gaming companies [11][12] - Shanghai's gaming companies have shown strong demand for international market entry, despite facing challenges such as intellectual property issues abroad [11][12] Group 5: Talent and Ecosystem - Shanghai's unique cultural and talent advantages position it as a favorable environment for the gaming and esports industry [12][16] - The measures include optimizing talent cultivation by supporting the establishment of gaming-related academic programs and attracting talent [12][16] - The city has developed a complete gaming ecosystem, with major companies and emerging players contributing to a vibrant industry landscape [12][15]