南京“胖永辉”再落一子！江宁将再开新店

Core Insights - Yonghui Supermarket is set to open its first "Fat Donglai" model store in Nanjing on December 29, marking a new phase in its "Quality Yonghui" strategy [1] - The new store aims to serve approximately 400,000 residents in the Qilin Science and Technology Park area, focusing on high-quality and cost-effective community living [1] - The store features a restructured product system with over 8,400 items, including more than 60 products from the Fat Donglai brand, achieving 80% alignment with the product structure of Fat Donglai [1] Product and Service Enhancements - The store includes a dedicated brand area for Fat Donglai products, offering popular items such as DL craft beer and DL orange juice, allowing local consumers to access quality products without traveling to Henan [1] - Yonghui's own "Quality Yonghui" brand will also be prominently featured, covering various categories like grains, juices, laundry liquids, and paper products, aimed at meeting consumer demands for quality living [1] - The store environment has been upgraded with wider aisles, lower shelves, and a more open shopping atmosphere, enhancing the overall customer experience [2] Employee and Community Focus - The new store employs nearly 120 staff members and emphasizes employee well-being, offering benefits such as 10 days of paid annual leave after one year of service and providing comprehensive rest and training spaces [2] - The store's service upgrades include customer rest areas with amenities like drinking water, microwaves, and charging stations, as well as free processing services at meat and seafood counters [2] Market Impact - Yonghui's implementation of the "Fat Donglai model" is redefining the community retail experience in Nanjing, expanding its reach from Jiangbei and Hexi to Jiangning [3]