金融如水 善利万物:解码中国平安的“山河行旅图”
Nan Fang Du Shi Bao·2025-12-19 11:25

Core Viewpoint - China Ping An is actively participating in the rural revitalization strategy by integrating financial services with technological innovation to support local agricultural development and enhance rural livelihoods [5][19][25]. Group 1: Financial Support and Technological Integration - China Ping An has launched a "Rural Revitalization Plan" for Guangxi, focusing on enhancing local agricultural products like the "Crispy Honey Kumquat" through financial and technological support [11][19]. - The company has implemented a comprehensive support system that includes low-interest loans, insurance coverage for agricultural risks, and e-commerce infrastructure to facilitate the sale of local products [19][21]. - The integration of IoT and AI technologies in monitoring ancient tea trees in Guangdong exemplifies how financial services can be combined with technology to protect natural heritage and promote sustainable agriculture [5][7][24]. Group 2: Insurance Innovations - China Ping An has introduced innovative green insurance products, including "Ancient Tree Protection Insurance," with a total coverage amount of 2.08 billion yuan for ancient tea trees in Guangdong [7][24]. - The company aims to provide risk protection for over 25,199 ancient trees in Guangdong by 2025, contributing to the preservation of local biodiversity and cultural heritage [7][19]. - The "Ping An Ancient Tree Protection Action" has already provided over 1 billion yuan in risk protection for more than 55,000 ancient trees nationwide, reflecting the company's commitment to environmental sustainability [7][19]. Group 3: Community Engagement and Development - China Ping An has engaged in over 400 rural support projects across the country, focusing on local characteristics and sustainable development [16][25]. - The company has invested over 60 million yuan in various rural revitalization initiatives, directly supporting agricultural and infrastructure development in Guangdong [7][19]. - The "Red and Green Light" public welfare initiative has improved road safety in rural areas, benefiting over 200,000 villagers and enhancing connectivity between rural communities and urban markets [21][25]. Group 4: Long-term Vision and Strategy - The company emphasizes a shift from "blood transfusion" poverty alleviation to "blood-making" sustainable development, aiming to create a self-sustaining ecosystem for rural economies [17][19]. - China Ping An's approach aligns with the national strategy for agricultural modernization and rural revitalization, focusing on comprehensive support across the agricultural value chain [17][25]. - The company's commitment to integrating financial services with local agricultural practices is seen as a model for future rural development initiatives in China [19][25].