Jin Rong Jie·2025-12-19 11:28Core Insights - JD Qixian Supermarket officially opened its first store in Shijiazhuang on December 19, attracting significant consumer interest and marking a highlight in the year-end shopping market [1][26] Group 1: Store Features and Offerings - The store features prominent sections for fruits, vegetables, baked goods, seafood, and private label products, with staff efficiently guiding customers and restocking items [4] - The "24-hour vegetables" and "7-day fresh eggs" are standout offerings, emphasizing freshness and quality, with vegetables sourced from traceable bases and eggs guaranteed to be within seven days of production [7][10] - The fruit section includes high-demand items like Chilean cherries and strawberries, leveraging JD's supply chain advantages to attract customers with quality and pricing [12][15] Group 2: Private Label and Unique Products - The bakery section offers popular items like reduced-sugar strawberry cakes and clean-label products, with a dedicated area for freshly made baked goods [18] - The private label section features a unique circular island design, showcasing products that adhere to strict quality standards, including no artificial additives and non-GMO ingredients [18][20] Group 3: Online and Offline Integration - The store employs an innovative "1+N" model, combining a central store with multiple satellite stores for efficient delivery, promising fresh products delivered within 30 minutes [24] - The opening day saw a surge in online orders, indicating strong consumer interest in both in-store and online shopping experiences [24] Group 4: Economic Impact and Community Engagement - The opening of JD Qixian's first store is a significant step in Shijiazhuang's efforts to develop a "first-store economy," enhancing local market vitality through the introduction of quality brands [26] - The store's management highlighted the supportive business environment in Shijiazhuang, which facilitated the establishment of the new store and contributed to local economic growth [26][28] Group 5: Promotions and Customer Engagement - To celebrate the opening, the store offered various promotions, including price reductions on popular items and a "buy one, get one free" campaign across multiple categories [28] - The store also launched an app with special offers for new users, enhancing the shopping experience and encouraging customer engagement [28]