“媒体+”赋能！“怀集味道”香飘湾区，打造农产品双向流通新枢纽

Core Viewpoint - The event "Huai Ji Taste" aims to enhance the agricultural product exchange between the Guangdong-Hong Kong-Macao Greater Bay Area and the southwestern region, promoting local specialties and supporting farmers' income growth [7][10]. Group 1: Event Overview - The "Huai Ji Taste" event was launched on December 19, 2025, as a platform for culinary exchange and agricultural product promotion [7][8]. - The event features various activities such as brand launches, culinary exchanges, and production-sales agreements, focusing on the dual-directional flow of agricultural products [9][10]. - The event is part of a broader strategy to deepen the integration of the Guangdong-Hong Kong-Macao Greater Bay Area and enhance cross-regional cooperation [9][10]. Group 2: Agricultural Product Promotion - The "Huai Ji Taste" brand is positioned as a regional public product brand, accelerating its recognition and standardization in the market [15][16]. - The event showcased a variety of local agricultural products, including Huai Ji eggs, Gao Ping rice noodles, and Feng Gang vegetables, attracting significant consumer interest [21][22]. - The promotion strategy leverages a "media+" approach to enhance visibility and reach, facilitating the distribution of local products to the Bay Area and beyond [22][23]. Group 3: Culinary Exchange - A highlight of the event was the culinary exchange between Huai Ji and Shunde, showcasing the use of local ingredients in different cooking styles [30][31]. - The culinary competition emphasized the unique flavors and cooking techniques of both regions, illustrating the potential for cultural and culinary fusion [36][39]. - The event concluded with a strategic partnership ceremony, further solidifying the collaboration between the two regions in culinary arts [43][44]. Group 4: Agricultural Distribution Network - Huai Ji is establishing itself as a key distribution hub for agricultural products in the Greater Bay Area, leveraging its geographical advantages [46][47]. - The event included the signing of cooperation agreements for vegetable supply, aiming for efficient distribution to markets in Hong Kong and other regions [54][56]. - Future plans involve creating a collaborative development model that integrates direct supply, standardization, and shared channels for agricultural products [66][67].