2025第七届中国厨卫产业创新发展峰会圆满落幕

Core Insights - The summit highlighted the transition of the kitchen and bathroom industry from a policy-driven growth phase to a focus on sustainable development and user value enhancement by 2025 [1] - The industry faces challenges such as difficulty in customer acquisition and retention, necessitating a shift from traditional marketing to data-driven operations [2] Group 1: Industry Trends - The kitchen and bathroom industry is expected to experience a "Matthew Effect," where stronger companies will capture larger market shares, emphasizing the need for businesses to enhance their capabilities [4] - The market dynamics are shifting from new housing to renovations and product upgrades, indicating a dual-driven growth model [3] Group 2: Marketing and Consumer Engagement - Companies are encouraged to adopt precise operations driven by data to better understand user needs and optimize channel strategies, moving away from traditional marketing methods [2] - Engaging consumers through experiential marketing in physical stores and offering tailored solutions for different household scenarios are seen as effective strategies to stimulate demand [3] Group 3: Policy and Economic Factors - The continuation of national subsidies is expected to promote consumption upgrades and drive high-quality development in the industry by 2026 [4] - Companies must recognize the impact of normalized national subsidies on market dynamics and adapt accordingly to leverage opportunities for growth [4] Group 4: Collaborative Innovation - Industry stakeholders are urged to collaborate and innovate around user-centric practices, enhancing marketing models, product forms, and service systems to create a new ecosystem for high-quality development [5]