Xin Lang Cai Jing·2025-12-19 12:15Core Insights - The China International Tourism Trade Fair 2025 was held in Haikou, Hainan, where the Bank of Communications Hainan Branch launched a plan to support cultural and tourism consumption, along with a promotional video showcasing the integration of finance and tourism services [1][3] - Hainan Free Trade Port has officially started its full island closure, becoming the largest free trade port globally, with significant policy benefits including an increase in zero-tariff goods from over 1,900 to 6,600, covering more than 70% of products [3] - The Bank of Communications Hainan Branch aims to activate new consumption momentum through financial innovation, enhancing the shopping experience for global tourists in Hainan [3][5] Financial Support and Initiatives - The bank is actively involved in financing infrastructure and industry upgrades in Hainan's tourism sector, supporting key projects like those of Hainan Airport Group and Hainan Tourism Investment Group [3] - A comprehensive "promote consumption" system has been established, focusing on two financial carriers, four consumption scenarios, and one promotional matrix, with a special emphasis on a Hainan-themed credit card [4] Consumer Engagement Strategies - The Hainan-themed credit card is designed to enhance consumer experiences in duty-free shopping, dining, hotel stays, and travel, offering discounts, rewards, and exclusive benefits [4] - The bank's promotional video features iconic Hainan landscapes and highlights the benefits of the credit card, emphasizing convenience and savings for cardholders [4] Future Outlook - The bank plans to continue focusing on emerging consumption scenarios such as duty-free shopping, high-end hotels, and cruise tourism, aiming to create a one-stop service ecosystem that benefits both local residents and global tourists [5]