钢轨上的“流量”如何变为“留量”？

Core Insights - The transformation of China's railway system from a transportation tool to an immersive consumption platform is highlighted, focusing on the creation of themed trains that cater to specific consumer interests [1][2] - The railway industry is actively identifying and aggregating consumer groups with shared interests, turning traditional passengers into target consumers through specialized services [1] - The journey itself is becoming a part of the consumption experience, with the railway offering various themed trains that enhance passenger engagement and spending [2] Group 1 - The railway is evolving from an efficient transportation channel to a consumption platform that activates demand [1] - The introduction of themed trains, such as those for concerts and skiing, allows for the aggregation of passengers with common interests, enhancing their travel experience [1] - The deep integration of services into the travel experience transforms the journey into a participatory event, blurring the lines between travel and consumption [2] Group 2 - As of the first ten months of this year, the number of tourist trains operated nationwide reached 2,049, marking an increase of over 28.1% [2] - Themed trains like the "Yichun" movie train and "Ice and Snow" train are designed to enhance passenger experience and willingness to spend by incorporating entertainment elements [2] - The railway's transformation is contributing to a more vibrant and meaningful "flowing China," where the journey itself is considered part of the destination [2]