深圳整治一批涉房地产不良账号 加强相关行业自媒体管理

Core Viewpoint - Shenzhen is intensifying efforts to regulate the real estate information dissemination order, targeting illegal activities in the sector and ensuring compliance among online platforms [1][2] Group 1: Regulatory Actions - Shenzhen's internet information office, along with housing, market supervision, and other departments, is conducting a special rectification campaign to address issues such as illegal real estate brokerage activities and the dissemination of misleading information [1] - Several WeChat video accounts, including "Shenzhen Dian Dian Tan Fang," have been blacklisted for publishing inducement marketing information under the guise of commissions, while still engaging in illegal brokerage activities [1] - Accounts like "Shenzhen Dongshichang Shuo Fang" and "Cheng Cheng Shuo Fang Chan" are found to be operating without proper registration and are involved in publishing misleading marketing information [1] Group 2: Compliance Measures - The relevant platforms have been mandated to impose penalties on the identified accounts, including bans on their activities [2] - The Shenzhen Real Estate Brokerage Association has issued a notice to regulate the behavior of real estate practitioners, emphasizing the need for institutional registration, real-name verification, and account management for real estate self-media [2] - Real estate practitioners are required to regularly report their self-media accounts and information to ensure compliance with the new regulations [2]