商务部：新型消费需求旺盛

Group 1 - The core viewpoint of the article highlights the steady growth of China's consumption market in November 2025, with a total retail sales of social consumer goods reaching 4.39 trillion yuan, reflecting a year-on-year growth of 1.3% [1] - In the first eleven months of 2025, the total retail sales of social consumer goods amounted to 45.6 trillion yuan, marking a growth of 4.0%, which is 0.5 percentage points faster than the same period last year [1] - The article indicates that commodity consumption remains stable, with retail sales of basic living goods showing steady growth, including a 6.1% increase in grain and oil food sales and a 3.5% increase in clothing and footwear sales [1] Group 2 - Service consumption has seen rapid growth, with retail sales increasing by 5.4% in the first eleven months, outpacing commodity retail sales by 1.3 percentage points [2] - In November, dining revenue grew by 3.2%, indicating stable growth in the service sector [1] - New consumption demands are strong, with online retail sales increasing by 9.1% in the first eleven months, and physical goods online retail sales growing by 5.7% [2] Group 3 - Rural consumption is outpacing urban consumption, with retail sales in rural areas growing by 4.4% in the first eleven months, which is 0.5 percentage points faster than urban areas [2] - In November, rural retail sales increased by 2.8%, surpassing urban growth by 1.8 percentage points [2] - The county-level commercial system is continuously improving, accelerating the release of consumption potential in lower-tier markets [2]