浙江味道香飘世界 前11月全省出口食品规模超去年全年

Core Insights - Zhejiang's food exports have more than doubled year-on-year in the first 11 months of this year, surpassing the total for the previous year [1][11] - Traditional and innovative food products from Zhejiang are gaining popularity in international markets, enriching global consumer choices [1][11] Group 1: Export Growth - Zhejiang's food export value reached 324.5 billion yuan, a year-on-year increase of 21.3%, exceeding last year's total [5][16] - The province's market procurement exports of packaged food have surpassed 200 million yuan for the first time, setting a historical record [11][22] Group 2: Product Innovation and Market Expansion - Over 40 traditional brands from Zhejiang have achieved their first exports or entered new foreign markets this year, including Hangzhou's sauce duck and Shaoxing's dumplings [5][16] - Zhejiang Huafa Tea Co. has focused on innovation while maintaining traditional craftsmanship, resulting in a 50% year-on-year increase in export value, exceeding 70 million USD [3][14] Group 3: New Market Trends - The export of Zhejiang's leisure snacks, such as packaged nuts, has shown strong growth, with a shift from targeting overseas Chinese to a broader international consumer base [9][20] - Local customs have introduced new models for exporting packaged food, facilitating easier procurement and export for companies [9][20]