价格打“骨折”，曾“高攀不起”的进口豪车，找中国车企“求带”

Core Viewpoint - The imported luxury car market in China is experiencing significant price reductions and declining sales, with domestic brands gaining market share and competitiveness [1][5][7]. Group 1: Price Reductions - Maserati's Grecale model, once priced around 900,000 yuan, is now available for as low as 358,800 yuan, reflecting a discount of over 60% [1][2]. - Aston Martin's DBX model has seen its price drop from 2,448,000 yuan to between 1,600,000 and 1,700,000 yuan, equating to a discount of approximately 35% [3]. - Porsche's 718 model is being offered at a significant discount, with prices as low as 50,000 yuan after adjustments [4]. Group 2: Market Trends - The imported car market in China has seen a decline from 1.43 million units in 2014 to 400,000 units in 2025, marking a 30% year-on-year decrease [5][6]. - Maserati's sales in China have plummeted from 14,400 units in 2017 to just 1,228 units in 2024, a drop of over 70% [5]. - The overall luxury car market is under pressure, with domestic brands capturing 68.5% of the passenger car market share in the first half of 2025, up 6.6 percentage points year-on-year [7][8]. Group 3: Competitive Landscape - Domestic high-end brands are increasingly competitive, offering better technology and features at similar price points, which is impacting the sales of imported luxury vehicles [7][8]. - The shift in consumer preferences towards domestic brands is evident, as they provide more intelligent and higher-configured products compared to traditional imported luxury cars [8][9]. - Foreign luxury brands are adapting by integrating into local supply chains and developing models specifically for the Chinese market, such as BMW and Mercedes-Benz's new production plans [10][11].