千万流量+0佣金赋能！真乡亮相广东民宿大会，引爆农文旅融合新热潮

Core Viewpoint - The Guangdong Provincial Rural Hotel (Homestay) Industry Cooperation Conference aims to promote the integration of agriculture, culture, and tourism, enhancing the quality and efficiency of the homestay industry in Guangdong [2][5]. Group 1: Conference Overview - The conference is co-hosted by various organizations, including the Guangdong Provincial Tourism Association and the Shanghai Bohua International Exhibition Co., Ltd., focusing on "integration and innovation" [3][4]. - The event serves as a high-end platform for efficient communication and resource connection within the provincial homestay industry [5]. Group 2: Industry Insights - The president of the China Tourism Association's Homestay and Boutique Hotel Branch highlighted that the homestay industry is a key driver for rural economic growth and employment, transitioning from a single "summer vacation" model to a comprehensive year-round tourism approach [8][9]. - Emphasis is placed on balancing cultural heritage and ecological protection for sustainable development [10]. Group 3: Regional Highlights - The Dongyuan County showcased its ecological resources and cultural heritage, proposing an "immersive natural living experience" for homestay development, and announced major investment projects [16][18]. - Qingcheng District, positioned as the "back garden" of the Guangdong-Hong Kong-Macao Greater Bay Area, reported over 25% year-on-year growth in tourist reception and revenue for the first half of 2025 [20][21]. Group 4: "Zhenxiang" Platform Development - The "Zhenxiang" platform, launched on August 1, 2025, has rapidly developed, gathering 300,000 registered users and over 1,000 partner businesses, facilitating daily interactions for 60,000 users [34][35]. - The platform aims to create a smart rural tourism ecosystem and enhance user experience through improved service functions and resource integration across Guangdong [36][39]. Group 5: Promotional Strategies - "Zhenxiang" offers significant incentives, including a zero-commission policy for the first year and extensive advertising resources, to attract tourism bloggers and promote local specialties [43][44]. - The platform is focused on providing diverse rural tourism experiences and revitalizing the Guangdong rural tourism industry through thematic activities [50].