中国女性对游戏需求增长 2025年国内游戏市场收入逾3500亿元

Core Insights - The Chinese gaming market is projected to reach a record high in both actual sales revenue and user scale by 2025, with significant growth driven by female gamers [1] Market Performance - The actual sales revenue of the domestic gaming market in 2025 is expected to be 350.79 billion yuan, representing a year-on-year growth of 7.68% [1] - The gaming user base is anticipated to reach 683 million, showing a year-on-year increase of 1.35% [1] International Expansion - China's self-developed games are expected to generate overseas sales revenue of 20.455 billion USD in 2025, marking a year-on-year growth of 10.23% [1] - The overseas sales revenue for self-developed mobile games is projected to be 18.478 billion USD, with a year-on-year increase of 13.16% [1] Female Gaming Segment - Female-oriented games are emerging as one of the fastest-growing segments in the Chinese gaming industry [1] - The primary demographic of female gamers consists of highly educated individuals from the post-90s and post-00s generations [1] - Female-oriented games focus on emotional experiences and character empathy, catering to women's diverse needs for virtual companionship, emotional regulation, and self-growth, thus creating a substantial consumer market [1]