Core Viewpoint - Anta Sports Products Co., Ltd. has officially integrated its brand Anta into Taobao Flash Purchase, enhancing its omnichannel retail strategy and meeting consumer demand for immediate delivery of sports equipment [1][2] Group 1: Company Developments - Anta has launched its products on Taobao Flash Purchase, covering 174 cities including Shanghai, Beijing, and Guangzhou, with plans to expand to over 4,000 stores by 2026 [1] - The product offerings on Taobao Flash Purchase include essential winter items such as down jackets, windbreakers, cotton shoes, and running shoes, featuring Anta's proprietary warming technology and collaborations with NBA star Kyrie Irving [1] Group 2: Industry Trends - The demand for sports equipment has shifted towards immediate consumption triggered by various sports scenarios, prompting local sports brands to quickly establish a presence in instant retail through platforms like Taobao Flash Purchase [2] - The integration of online and offline operations by local sports brands on platforms like Tmall is providing consumers with a new shopping experience [2]
安踏接入淘宝闪购 全国超千家门店运动装备“分分钟送达”
Zheng Quan Ri Bao Wang·2025-12-19 13:17