Core Insights - The article highlights the strategic transformation of Luyuan Group, emphasizing its shift from traditional manufacturing to becoming an ecosystem builder in the light mobility sector [1][10]. Technology Upgrades - Luyuan Group has developed a comprehensive core technology system that includes liquid cooling smart power systems, battery maintenance systems, and smart interaction systems, addressing market pain points and enhancing product performance [3][4]. - The liquid cooling smart power system enhances vehicle performance with features like extended range and durability, addressing common concerns about power anxiety in new national standard models [3]. - The battery maintenance system supports various battery types, significantly alleviating issues related to winter range reduction and battery lifespan [3]. - The smart interaction system improves user experience by integrating high-definition screens and entertainment features, aligning two-wheeled vehicles with smart automotive standards [3]. Product Layout - Luyuan's "all-scenario light mobility" strategy is encapsulated in its "one body, two wings" product structure, which aims to meet diverse market demands [4][5]. - In the "one body" segment, Luyuan focuses on electric two-wheeled and three-wheeled vehicles, launching flagship products like the S70Pro and a series of new electric three-wheeled models designed for safety and comfort [6]. - The "first wing" involves the development of intelligent robotics, collaborating with institutions to create high-performance robots and smart commercial products [6]. - The "second wing" targets overseas markets, establishing a collaborative ecosystem with global partners like BMW to deliver products tailored to local needs [6]. Marketing Strategy - Luyuan emphasizes "channel empowerment" through a strategy that includes product-sales integration, user operation, and multi-scenario coverage to enhance brand and sales synergy [7]. - The company aims to improve overall store efficiency using digital tools and targeted marketing, while also enhancing user engagement through customized services [7]. Supply Chain Collaboration - Luyuan has initiated the "2026 New Wave Plan" with 135 core suppliers, focusing on research, planning, and quality to enhance user experience and build a transparent supply chain ecosystem [8]. Conclusion - The conference marks a significant milestone in Luyuan's strategic transition, showcasing its commitment to addressing industry challenges and advancing towards a more intelligent, green, and sustainable future in the light mobility sector [10].
绿源合作伙伴大会:发布新技术、新品类、新合作,加速迈向“生态构建者”
Xin Lang Cai Jing·2025-12-19 13:19