市场监管总局公布五起民生领域私域直播虚假宣传典型案例

Core Viewpoint - Recent actions by unscrupulous businesses targeting the elderly through deceptive marketing practices in private live streaming have prompted regulatory authorities to intensify efforts against unfair competition, resulting in significant enforcement actions [1][2]. Group 1: Regulatory Actions - The Guangzhou market regulatory authority fined Guangzhou Zanshang Information Technology Co., Ltd. a total of 1.1 million yuan for facilitating false advertising on its private live streaming platform, "Weizan" [2]. - The Hangzhou market regulatory authority imposed a fine of 350,000 yuan on Hangzhou ChaoDiao Technology Co., Ltd. for exaggerated claims regarding health products in its promotional content [3]. - The Xiamen market regulatory authority fined an individual 1.229 million yuan for selling a health product without proper qualifications and for misleading advertising through social media [6]. - The Ji'an market regulatory authority fined Ji'an Tiancao Health Pharmacy Co., Ltd. 200,000 yuan for false claims about the efficacy of its health products during live streaming [7]. - The Wuhan market regulatory authority fined Hubei Liuling Era Sports Development Co., Ltd. 50,000 yuan for misleading claims about a dietary supplement's health benefits [8]. Group 2: Nature of Violations - Companies have been found to use exaggerated and misleading language in their marketing, such as claiming to be the "only true solution" for health issues and providing unverifiable success stories [3][4]. - The regulatory actions highlight a pattern of businesses exploiting the vulnerabilities of elderly consumers by promoting ordinary products as miraculous cures, thereby violating consumer rights and fair market practices [7]. - The enforcement actions serve as a warning to all market participants that deceptive advertising practices will not be tolerated and that compliance with legal standards is mandatory [7][8].