诱骗老年人买“神药” 五起私域直播虚假宣传典型案例公布

Core Viewpoint - Recent actions by unscrupulous merchants targeting the elderly through deceptive marketing practices in private live streaming have prompted regulatory authorities to intensify efforts against unfair competition and false advertising, resulting in significant enforcement actions [1][3]. Group 1: Case Summaries - Guangzhou Zanshang Information Technology Co., Ltd. was found guilty of false advertising by providing services that facilitated misleading promotions on its private live streaming platform, leading to a fine of 1.1 million yuan [1][2]. - Hangzhou Chaojiao Technology Co., Ltd. exaggerated the efficacy of health products in promotional content shared in enterprise WeChat groups, resulting in a fine of 350,000 yuan [4][5]. - An individual named He was penalized for selling a health product without proper qualifications and for making unsubstantiated health claims, incurring a fine of 1.229 million yuan [8][9]. - Ji'an Tiancao Health Pharmacy Co., Ltd. was found to have falsely advertised the health benefits of its products during live streaming, leading to a fine of 200,000 yuan [11][12]. - Hubei Liuling Era Sports Development Co., Ltd. misled consumers about the therapeutic effects of its product during a live stream, resulting in a fine of 50,000 yuan [14][15]. Group 2: Legal Basis and Penalties - The actions of the companies violated various provisions of the Anti-Unfair Competition Law and the E-commerce Law, leading to penalties that included fines and orders to cease illegal activities [2][5][9][12][15]. - Regulatory authorities emphasized the importance of compliance with legal standards in advertising, particularly in the health sector, to protect consumer rights and ensure fair market competition [7][10][13][16]. Group 3: Industry Implications - The crackdown on false advertising in private live streaming highlights the need for stricter oversight and accountability among platform operators and merchants, particularly those targeting vulnerable populations like the elderly [3][10][13]. - The enforcement actions serve as a warning to all market participants that deceptive practices will not be tolerated and that adherence to truthful and scientifically supported advertising is essential for maintaining consumer trust and market integrity [7][10][16].