首届“小进博”来了，企业携全球好物直达消费者

Core Viewpoint - The first Import Expo Quality Products Trade Fair in Shanghai showcased over 700 companies from more than 60 countries, emphasizing the importance of quality products and consumer engagement in the post-Expo period [3][10]. Group 1: Event Overview - The trade fair took place from December 19 to 21 at the National Exhibition and Convention Center in Shanghai, serving as a key extension of the Import Expo [3]. - The event featured a variety of products, including health foods from Oceania, home appliances from Europe, personal care items from the Americas, and beauty products from Asia, all popular among consumers [5]. Group 2: Innovative Sales Approach - New Zealand's New Zealand Dairy Company transformed its booth into an immersive 360-degree live streaming space, allowing for real-time interaction and purchases, effectively merging online and offline sales [9][10]. - The company's star product, colostrum milk powder, sold out its initial batch of 25,000 cans within a month of its global debut at the previous Import Expo, highlighting its popularity [9][10]. Group 3: Consumer Engagement and Education - The trade fair served as a platform for companies to educate consumers about their products, with Medtronic showcasing advanced medical technologies aimed at enhancing health consumer choices [14]. - The event included a special area for health education, where innovative medical products were displayed, emphasizing the importance of consumer awareness in health technology [16]. Group 4: Brand Participation and Market Impact - Companies like Sanofi and Boston Scientific presented products that had previously debuted at the Import Expo, demonstrating a successful transition from exhibition to market availability [15][16]. - Shiseido adopted a direct sales model at the trade fair, allowing consumers to experience products firsthand and make immediate purchases, reflecting a shift towards consumer-centric marketing strategies [17][18].