新 华 都:公司当前与阿里旗下天猫平台保持合作,该平台为公司互联网营销业务的重要渠道之一
Group 1 - The company is currently collaborating with Alibaba's Tmall platform, which serves as a significant channel for its internet marketing business [2] - The company is continuously optimizing its full-link marketing strategy through Alibaba's advertising platform, including core functionalities such as full-site promotion, AI Xiaowan, Gravity Cube, and Direct Train [2] - The optimization efforts aim to enhance user profiling, data collection and analysis, and advertising placement, ultimately achieving an increase in return on investment (ROI) and reducing costs while improving efficiency [2]