Nan Fang Du Shi Bao·2025-12-19 13:41Group 1 - The 2025 Bay Area Cross-Border New Power Brand Summit held on June 26 in Shenzhen attracted over 1,000 exhibitors and industry elites, marking a significant event in the cross-border e-commerce sector for the first half of the year [2] - The upcoming Bay Area Cross-Border Outbound Forum on December 25 will focus on "Intelligent Manufacturing Going Abroad, Cross-Border Towards New," featuring top guests and industry leaders discussing strategies and practical methods for going global [2] - The forum will include unique segments such as a private yacht networking event, aimed at creating a dual feast of ideas and resources for cross-border professionals [2] Group 2 - The forum will feature over ten leading figures in the cross-border outbound field, covering key areas such as brand expansion, supply chain, platform operations, and marketing, sharing frontline practical experiences [3] - Notable speakers include Bao Xiao from Hailan Home, who will discuss the strategic layout and experiences of traditional apparel brands going global, and Li Yifan from Heybike, who will reveal secrets to rapidly capturing overseas markets in the electric bicycle sector [4][5] - Wang Xuan from HOVERAir will analyze the product innovation and market adaptation logic for tech products going abroad, showcasing the evolution of consumer drones [6] Group 3 - The forum will address practical methods for brand operation from scratch, with speakers like "Little Prince" from Huakai Yibai sharing content marketing strategies, and Wang Mengshan discussing the underlying logic of creating explosive products [7] - Ouyang Zhijun from Langhua Group will present solutions for empowering industry outbound through supply chain finance, highlighting the group's projected revenue of 320 billion yuan and import-export volume exceeding 920 billion yuan by July 2025 [8] Group 4 - The forum will also feature a roundtable discussion with industry experts on trends, challenges, and opportunities in cross-border outbound for 2026, fostering deep discussions among participants [9] - The establishment of the Cross-Border Outbound Alliance aims to integrate resources and professional research to continuously empower the high-quality development of the cross-border industry [10] - The agenda includes various segments such as keynote speeches, the launch of the Cross-Border Outbound Alliance, and a networking session, addressing core topics like brand strategy, supply chain empowerment, and content marketing [10]