Is Intuit the Best FinTech Stock to Buy in 2026?

Core Viewpoint - Intuit Inc. is highlighted as one of the best FinTech stocks to buy in 2026, with a significant average upside potential of 21.9% and strong hedge fund interest [1]. Group 1: Investment Potential - As of mid-December, Intuit carries a Moderate Buy consensus rating, with an average 12-month price target near $792, indicating approximately 22% upside from recent trading levels [2]. - The company is recognized for its growth trajectory, despite some analysts moderating expectations for near-term execution [2]. Group 2: Business Developments - On November 24, Intuit announced the availability of its SMB MediaLabs audience segments on The Trade Desk platform, allowing advertisers access to first-party small and mid-market business audiences [3]. - This integration is expected to enhance targeting accuracy for advertisers, utilizing aggregated, de-identified insights from Intuit's platform to reach verified SMB decision-makers [4]. - The Trade Desk is the latest DSP partner for SMB MediaLabs, marking the first instance where this first-party SMB data will be accessible for advertisers, along with cross-channel measurement and campaign management [5]. Group 3: Company Overview - Intuit Inc. operates as a global financial technology platform, providing services through products like TurboTax, Credit Karma, QuickBooks, and Mailchimp, serving approximately 100 million customers worldwide [6].