直击“全国地王”认筹首日：现场严防死守，最贵一套1.46亿元

Core Insights - The "Anlan Shanghai" project, known as the "national land king," has generated significant attention and security measures during its initial registration day, indicating high demand and interest in the luxury real estate market in Shanghai [2][4]. Pricing and Market Position - The average price for the first batch of units at Anlan Shanghai is set at 178,800 yuan per square meter, which is lower than the previously expected range of 185,000 to 190,000 yuan per square meter, making it attractive compared to similar projects like Chaoming Dongfang, which had an average price of 195,000 yuan per square meter earlier this year [5][10]. - The most expensive unit in the project is priced at approximately 146 million yuan, with larger units exceeding 42 million yuan in total price [8][9]. Competition and Market Dynamics - Anlan Shanghai faces competition from similar high-end projects such as "Nanyuan Mansion" (Green Town Huangpu ONE), which is located only 5 kilometers away and offers comparable pricing and unit sizes [8][10]. - The luxury housing market in Shanghai has seen a slight decrease in heat compared to previous periods, with analysts suggesting that initial pricing surprises could lead to increased prices in future sales if demand remains strong [10][17]. Sales Performance - As of 6 PM on the first registration day, Anlan Shanghai reported 163 groups of registrations, indicating a positive initial response from potential buyers [15]. - The project is part of a larger urban renewal initiative in Shanghai, with the total transaction value of the land exceeding 53 billion yuan, setting a record for the highest total price for a single land parcel in China [15][16].