Lamar Advertising Company Names Ross Reilly President of Outdoor Division

Core Insights - Lamar Advertising Company has appointed Ross Reilly as President of its Outdoor Division, effective January 1, 2026, to oversee its billboard display business [1] - Mr. Reilly has a strong background in mergers and acquisitions, having closed over $1.5 billion in out-of-home asset acquisitions since 2019 [2] - He has also played a key role in developing Lamar's programmatic sales strategy and has led the investment in Vistar Media, the largest out-of-home programmatic sales platform [2][3] Company Background - Lamar Advertising Company, founded in 1902, is one of the largest outdoor advertising companies in North America, operating over 362,000 displays across the United States and Canada [6] - The company offers a variety of advertising formats, including billboards, interstate logos, transit, and airport advertising, catering to both local businesses and national brands [6] - Lamar boasts the largest network of digital billboards in the United States, with over 5,400 displays [6]