迪桑特全球旗舰店“未来之城” 于北京正式揭幕

Core Concept - The opening of DESCENTE's global flagship store "Future City" in Beijing represents a transformative retail experience that embodies the brand's professional heritage and forward-looking vision through an immersive narrative design [1][2]. Design and Concept - The flagship store is designed around the concept of the Möbius strip, symbolizing the infinite spirit of sports, and features a city space that integrates various multidimensional sports scenarios [2][3]. - The store's layout includes four distinct thematic spaces that reflect different stages of the sports experience, moving from the essence of sports to professional capabilities and craftsmanship [3][4]. Thematic Spaces - The "Expert Domain" area focuses on skiing, showcasing the brand's roots and significant milestones through thematic displays like snow caves and ski lifts [4][5]. - The "BLANC Realm" features a minimalist design that emphasizes product visibility and offers a D-Mover's Care Center for maintenance services, enhancing the brand's role as a supporter of an active lifestyle [8][9]. - The "Golf Zone" utilizes design elements that represent the sport's rhythm and precision, showcasing the brand's long-term investment in golf equipment [9][10]. - The "Children's Space" creates an imaginative environment that embodies the joy of movement, featuring a "crystal ball" installation that symbolizes the brand's commitment to nurturing the spirit of sports across generations [11][12]. Strategic Shift - The launch of "Future City" marks DESCENTE's strategic transition from product innovation to a holistic expression of experience, integrating professional spirit, sports culture, and diverse equipment usage into a cohesive physical space [13][14]. - The flagship store serves not only as a retail space but also as a vital platform for showcasing professional equipment and sports experiences, fostering ongoing dialogue between the brand and its consumers [14].