Core Insights - The report indicates that the domestic game market in China is projected to achieve actual sales revenue of 350.79 billion yuan in 2025, representing a year-on-year growth of 7.68% with a user base of 683 million, an increase of 1.35% [1] Market Performance - The growth in market revenue and user base is attributed to several factors including improved quality of mobile games, innovative gameplay in popular titles, strong growth in mini-program games, and cross-platform product compatibility [4] - In 2025, the actual sales revenue from self-developed games in the domestic market is expected to reach 291.10 billion yuan, marking an 11.64% increase year-on-year [4] - The overseas market for self-developed games is projected to generate 20.46 billion USD, with a year-on-year growth of 10.23%, maintaining a scale exceeding 100 billion yuan for six consecutive years [4] - The primary overseas markets for China's self-developed mobile games remain the US, Japan, and South Korea, accounting for 32.31%, 16.35%, and 9.15% respectively [4] Game Segmentation - In the domestic market, mobile games account for 73.29% of actual sales revenue, while client games show significant growth at 22.28%, and web games continue to decline at 1.23% [5] - The actual sales revenue from the domestic mobile game market is projected to reach 257.08 billion yuan in 2025, reflecting a year-on-year increase of 7.92% [6] - Among the top 100 mobile games by revenue, role-playing games hold the largest share at 20%, followed by tactical strategy games at 11% [6] - The client game market is expected to generate 78.16 billion yuan, with a substantial year-on-year growth of 14.97% [6] - The domestic e-sports game market is projected to achieve actual sales revenue of 170.05 billion yuan, reflecting an 18.96% increase [8] Emerging Trends - The mini-program game market is expected to see significant growth, with projected revenue of 53.54 billion yuan, a year-on-year increase of 34.39% [8] - The report highlights that the gaming industry has positively contributed to the protection of minors, consumer stability, technological innovation, and cultural dissemination [9] - Looking ahead to 2026, the gaming industry is expected to continue the rapid growth of mini-program games, with an increase in the share of PC and console games, and a dual development trend of heavy and lightweight games [9]
2025年国内游戏市场收入3507.89亿元 市场规模和用户规模均创新高
Huan Qiu Wang·2025-12-19 14:11