2025年中国游戏市场实际销售收入3507.89亿元

Core Insights - The report indicates that the actual sales revenue of China's gaming market will reach 350.79 billion yuan in 2025, representing a year-on-year growth of 7.68% [1] - The user base is projected to grow to 683 million, an increase of 1.35% year-on-year [1] Group 1: Market Performance - The mobile gaming market in China is expected to generate actual sales revenue of 257.08 billion yuan in 2025, with a year-on-year growth of 7.92% [1] - The console gaming market is projected to achieve actual sales revenue of 8.36 billion yuan, reflecting a significant year-on-year growth of 86.33% [1] - The esports gaming market is anticipated to reach actual sales revenue of 170.05 billion yuan, marking an 18.96% year-on-year increase [1] - The mini-program gaming market is expected to see revenue of 53.54 billion yuan, with a substantial year-on-year growth of 34.39% [1] Group 2: Industry Trends - The report highlights that the actual sales revenue from domestically developed games in China will be 291.10 billion yuan, showing an 11.64% year-on-year increase [2] - The overseas market for self-developed games is projected to generate actual sales revenue of 20.46 billion USD, with a year-on-year growth of 10.23% [2] - The gaming industry in China is expected to maintain a positive trend in areas such as minor protection, consumption stabilization, technological innovation, cultural dissemination, and cross-industry collaboration [2] - Three major trends for 2026 are identified: rapid growth of mini-program games, continued multi-platform distribution, and a dual development trend of heavy and lightweight games [2]