30%为中山首店，南头镇超大型商业综合体海雅缤纷天地开业

Group 1 - The Haiya Colorful World commercial complex in Zhongshan officially opened on December 19, attracting customers from Zhongshan and surrounding cities [1] - The commercial area of Haiya Colorful World is nearly 600,000 square meters, featuring a large shopping center, star-rated hotels, commercial streets, and Grade A office buildings [3] - The first phase of the project has introduced over 200 domestic and international brands, with 30% being first stores in Zhongshan, covering various sectors including retail, dining, trendy toys, and family activities [3] Group 2 - Haiya Colorful World is the first "Super Outlet+" project in Zhongshan, integrating sports, art, IP experiences, and light vacation scenarios, representing an innovation in the commercial model [3] - The retail area primarily consists of brand-direct outlet stores, with all shops operated directly by the brand owners [3] - The project plans to regularly host various exhibitions, cultural performances, and sports events to provide high-quality cultural experiences for Zhongshan residents [3] Group 3 - The opening of Haiya Colorful World fills the gap of large commercial complexes in Nantou Town, effectively enhancing regional commerce and consumption levels [5] - Nantou Town is recognized as an important node in the Guangdong-Hong Kong-Macao Greater Bay Area and is the only "Chinese Home Appliance Brand Base" in the country [5] - The local government aims to improve service guarantees and optimize the business environment to support the project's development, striving to create a high-quality commercial hub in northern Zhongshan [5]