常州打造“广告e课堂”服务品牌,三维赋能行业发展
Yang Zi Wan Bao Wang·2025-12-19 14:40

Core Insights - The article emphasizes the innovative approach of Changzhou in the advertising industry, focusing on "compliance enhancement and innovative development" through the establishment of the "Advertising e-Classroom" regulatory service brand [1] Group 1: Regulatory Service Innovation - Changzhou has developed a three-dimensional system of "precise positioning, scenario-based empowerment, and long-term linkage" to shift regulatory services from generalized coverage to precise cultivation [1] - The customized training strategy, breaking away from traditional uniform training, targets specific industries such as intelligent manufacturing, healthcare, live e-commerce, and beauty, resulting in a 58% year-on-year decrease in advertising violations in key regional industries [1] Group 2: Training and Development - The dual-track teaching model of "regulatory interpretation + development empowerment" has been implemented, helping companies rectify over 40 instances of illegal advertising content [2] - The introduction of practical courses on AI advertising creativity and precise new media placement has led to an average conversion rate increase of 23% for 8 out of 10 companies that adopted AI advertising optimization solutions [1] Group 3: Enhanced Service Mechanism - A "post-training service" mechanism has been established, focusing on issues such as "AI advertising creativity implementation" and "compliance in live e-commerce," with a 100% problem resolution rate and a 65% efficiency improvement over traditional guidance models [2] - The willingness of companies to undergo retraining has reached 82%, indicating a positive response to the refined guidance provided [2]

常州打造“广告e课堂”服务品牌,三维赋能行业发展 - Reportify