谨防私域直播虚假宣传 市场监管总局公布5起违法典型案例

Core Viewpoint - The article highlights the issue of false advertising in private domain live streaming, where businesses mislead consumers by exaggerating product efficacy and fabricating healing claims, leading to regulatory actions against several companies [1][2][3]. Group 1: Regulatory Actions - The Market Supervision Administration has published five typical cases of illegal false advertising in private domain live streaming [1]. - Guangzhou Zanshang Information Technology Co., Ltd. was found to be providing services that enabled false advertising on its platform, including creating "virtual popularity" and allowing sellers to set sales figures [1]. - Hangzhou Chao Tiao Technology Co., Ltd. was investigated for sending exaggerated product descriptions and patient recovery cases in corporate WeChat groups to promote their products [2]. Group 2: Specific Cases of False Advertising - In Xiamen, a case involved an individual who sold a solid beverage without proper qualifications, misleading consumers through private domain live streaming [2]. - Ji'an Tian Cao Health Pharmacy Co., Ltd. was found to falsely advertise the health benefits of their products during live streams, claiming effects that were not substantiated [2]. - Hubei Li Ling Era Sports Development Co., Ltd. was penalized for promoting a calcium supplement with unverified claims of treating medical conditions [3].