协会报告：中国汽车产业格局正从“技术定义”迈向“用户定义”

Core Viewpoint - The automotive industry in China is transitioning from a "technology-defined" model to a "user-defined" model, driven by quality safety and user experience [1][2]. Group 1: Industry Reports - The IAQSA released the "2025 China Automotive Recommendation Study (NPS) Report," which indicates that the Chinese automotive market has entered a "dual-track era" with both fuel and new energy vehicles coexisting, showing similar user recommendation scores but with distinct characteristics [2]. - The "China Automotive Industry Quality Competitiveness QS Index Report" reflects a systematic upgrade in quality competition standards, with the 2025 QS index recorded at 779.09, indicating intense competition is shifting upstream in the industry chain [2]. Group 2: Association and Leadership - The IAQSA, established in 2021 and officially located in Shanghai in 2023, aims to develop innovative quality standards that adapt to industry changes and enhance the competitiveness of the Chinese automotive sector [2]. - The president of IAQSA emphasized the importance of maintaining quality safety as a foundation while centering on user experience to ensure long-term success [3]. Group 3: Industry Focus and Discussions - The conference focused on cultivating new productive forces in the automotive industry and modernizing the industry chain, discussing topics such as innovation, safety governance, quality strengthening, international compliance, and software quality management [3].