Core Viewpoint - KKV's store in Shenzhen's Zhuoyue Center has suddenly closed due to a unilateral termination of the lease by the mall, raising concerns about the company's operational stability and contractual integrity [8][9][10]. Group 1: Store Closure Details - The KKV store was closed on December 14, with a notice indicating that the mall unilaterally demanded an early termination of the lease during the normal contract period, citing business adjustments [9][10]. - KKV has invested nearly 100 million yuan in the store since its opening in December 2021, and the company claims it has never defaulted on rent payments [10][11]. - The mall's management has stated that the store is undergoing internal renovations, but surrounding merchants report that they have not received any formal notification regarding business adjustments [12][13]. Group 2: Company Background and Financials - KKV, founded in 2019, is a retail brand under Guangdong Kuai Ke E-commerce Co., Ltd., which has attempted to go public multiple times without success [17]. - The company reported revenues of 16.46 billion yuan, 35.24 billion yuan, and 35.51 billion yuan from 2020 to 2022, with net losses of 20.17 billion yuan, 56.81 billion yuan, and a profit of 61.86 million yuan in the same period [17]. - As of the first ten months of 2023, KKV's revenue reached 47.69 billion yuan, with a net profit of 2.09 billion yuan, indicating a potential turnaround [17]. Group 3: Store Expansion and Market Position - KKV operates approximately 600 stores nationwide, with a slowdown in new store openings, adding only 50 stores in 2023 compared to previous years [18]. - The brand accounted for 66.5% of KKV Group's revenue in 2022, highlighting its significance within the company's portfolio [17].
突然！一深圳门店宣布关闭！知名品牌负责人：商场强行提出解约，已被停水断电
Nan Fang Du Shi Bao·2025-12-19 15:15