长城汽车持续深化“生态出海”战略

Core Viewpoint - Great Wall Motors is actively embracing the global market by participating in CES 2026 to showcase its core competencies and technological advancements in the fields of new energy and smart mobility [1][2]. Group 1: Participation in CES - Great Wall Motors will present its all-scenario intelligent travel solutions and global strategic models at CES 2026, highlighting breakthroughs in new energy and smart technology [1]. - The company aims to demonstrate its advanced intelligent driving assistance systems and diversified power solutions tailored for different global markets [1]. Group 2: Global Market Strategy - The trend of "going global" is crucial for Chinese automotive companies to overcome development bottlenecks, with projections indicating that China's automotive exports could reach 8 million units by 2026 [1]. - CES serves as a key platform for Chinese automotive brands to transition from "product export" to "ecosystem export," enhancing their international brand influence [1]. Group 3: Competitive Advantage - Experts suggest that Great Wall Motors' participation in CES is a strategic move to differentiate itself from competitors and focus on technology innovation and global expansion [2]. - The company has made significant progress in its globalization efforts, establishing over 1,400 overseas sales channels and achieving cumulative overseas sales of over 2 million units [3]. Group 4: Future Outlook - Great Wall Motors plans to leverage CES to deepen its integration into global market competition, emphasizing technological innovation and localized operations as key drivers for its "ecosystem export" strategy [3]. - The company aims to enhance its global supply chain and industry layout, promoting high-quality Chinese automotive products and services worldwide [3].