中国游戏市场份额缘何持续扩大

Core Insights - The 2025 China Game Industry Report indicates that the actual sales revenue of the Chinese game market will reach 350.79 billion yuan, representing a year-on-year growth of 7.68%, with user scale reaching 683 million, a 1.35% increase, both hitting historical highs [1][2] Group 1: Market Performance - The growth in revenue and user scale is attributed to the stable development of evergreen mobile games and new products, as well as the rise of mini-program games and multi-platform games [1] - The mini-game market is projected to reach 61 billion yuan in 2025, with a year-on-year growth of 22% [1] - The trend of game releases is shifting towards multi-platform availability, with high-cost games being launched on mobile, PC, and console platforms simultaneously [1][2] Group 2: International Expansion - The overseas market for self-developed games is expected to generate actual sales revenue of 20.455 billion USD in 2025, marking a year-on-year growth of 10.23% [2] - The self-developed mobile game segment in the overseas market is projected to reach 18.478 billion USD, with a year-on-year increase of 13.16% [2] - Chinese game companies are demonstrating strong resilience and capability in the face of global economic fluctuations and intensified competition [2] Group 3: Economic Contribution - The economic scale of the game and related industries is expected to exceed 1.2 trillion yuan in 2025, with the core economic layer from the game industry itself exceeding 480 billion yuan [3] - The associated economic layer, including game hardware, B-end services, and IP derivative consumption, is estimated at approximately 554.8 billion yuan [3] - The cross-industry integration of games with culture, tourism, education, and healthcare is contributing over 173 billion yuan to the economy [3] Group 4: Strategic Recommendations - To maximize the effectiveness of the game industry, it is suggested to enhance the visibility of the industry's economic value through improved assessment systems and scientific monitoring [4] - The industry should focus on activating its potential by promoting high-quality content, fostering cross-industry collaboration, and nurturing talent [4] - Expanding the role of games in economic and social development is crucial, encouraging the application of gaming technology across various sectors such as education, healthcare, and transportation [4]