2025年国内游戏行业 销售收入超3500亿创新高
Zheng Quan Shi Bao·2025-12-19 17:25

Core Insights - The 2025 China Game Industry Annual Conference revealed significant growth in the gaming sector, with actual sales revenue reaching 350.79 billion yuan, a year-on-year increase of 7.68%, and a user base of 683 million, up 1.35% [1] Group 1: Market Overview - The mobile gaming sector remains dominant, with actual sales revenue of 257.08 billion yuan in 2025, representing a 7.92% year-on-year growth and accounting for 73.29% of total market revenue [1] - Client and console games also showed steady growth, with client games generating 78.16 billion yuan, a 14.97% increase, supported by enduring popular titles and simultaneous releases of mobile games on PC [1] Group 2: Segment Performance - The console gaming market experienced rapid growth, with actual sales revenue of 8.36 billion yuan, marking an 86.33% year-on-year increase, continuing a three-year growth trend [2] - In contrast, the web game market continued to decline, with a 6.74% decrease in revenue, totaling 4.32 billion yuan, marking a decade of revenue decline [2] - The mini-program gaming market expanded significantly, achieving revenue of 53.54 billion yuan, a 34.39% increase [2] Group 3: Domestic and Overseas Performance - The domestic market for self-developed games reached 291.09 billion yuan, reflecting an 11.64% year-on-year growth, supported by stable revenue from enduring titles and new self-developed releases [2] - The overseas market for self-developed games generated 20.46 billion USD, a 10.23% increase, maintaining a revenue scale exceeding 100 billion yuan for six consecutive years, indicating strong performance in game exports [2]