Dover Fueling Solutions launches retail media network

Group 1 - 4Court Media has launched a retail media network aimed at enhancing advertising opportunities for fuel dispensers, primarily operating on Wayne Ovation screens [6] - The network will provide multimedia content to customers at over 13,000 screens across more than 1,500 locations, connecting advertisers with a diverse range of retailers, including smaller independent operators [6] - The initiative allows retailers to generate incremental revenue and integrate their loyalty programs and seasonal campaigns into the retail media network alongside national advertisements [3][4] Group 2 - The retail media space has seen increased integration among convenience stores, with notable partnerships such as BP and Jacksons Food Stores joining Axonet, and Casey's General Stores collaborating with GSTV [4] - Kendra Keller from Dover Fueling Solutions emphasized that the combination of their solutions with a growing retail media network offers advertisers a powerful means to engage consumers and drive foot traffic to stores [4]