巨型吊牌成电商“防退货”标配

Core Viewpoint - The rise of oversized tags in the fashion e-commerce sector is a response to the increasing abuse of the "seven-day no-reason return" policy, particularly in the clothing industry, where practices like "wear and return" and "photo return" have become prevalent [3][5][7] Group 1: Oversized Tags as a Business Necessity - During the "Double 12" shopping festival, oversized tags saw a surge in sales, with one product labeled "custom oversized tag to prevent malicious returns" selling over 176,000 units, and another customizable tag exceeding 5 million units sold [4] - The design of oversized tags is tailored to meet the defensive needs of clothing merchants, featuring flexible specifications and durable materials, with common sizes being 200mm x 150mm [4] - The price of oversized tags is approximately 3 yuan per piece, with bulk orders reducing the unit price, and many suppliers offer additional services to lower procurement costs [4] Group 2: Malicious Returns Driving Defensive Upgrades - The popularity of oversized tags is linked to the growing issue of malicious returns in the clothing sector, where consumers exploit return policies by wearing items for a short period before returning them [5][6] - Merchants report significant financial losses due to malicious returns, with one seller indicating that half of the 100 returned items in a month were worn before being sent back [5][6] - To combat this, merchants have implemented various strategies, including placing oversized tags in hard-to-hide locations on garments and using tamper-proof fasteners to distinguish between legitimate try-ons and malicious wear [6][7] Group 3: Consumer and Merchant Perspectives - The introduction of oversized tags has sparked a debate among consumers and merchants, with supporters arguing that they help reduce the risk of receiving used items, while critics claim they hinder the shopping experience and may infringe on consumer rights [7] - Some consumers believe that the oversized tags are a necessary measure to ensure the quality of new clothing, while others feel that they are an unreasonable restriction on the right to return items [7] - The controversy surrounding oversized tags highlights the challenges within the e-commerce industry, where the need to protect merchants from losses must be balanced against maintaining a positive shopping experience for consumers [7]