啥是“广德三件套”
Xin Lang Cai Jing·2025-12-19 18:23

Core Insights - The city of Guangde has become a popular weekend destination for young people in the Yangtze River Delta, with over 1.25 million visitors from November 23 to December 4, which is 2.5 times its resident population [1] - The rise of Guangde is attributed to the "Guangde Three-piece Set" consisting of hot pot, milk tea, and peach crisp, which resonates with young people's desire for a "winter ritual" [1][2] - The changing travel preferences of young people favor a more relaxed and authentic experience, moving away from traditional sightseeing to a "reverse urbanization travel" that emphasizes local culture and everyday life [2] Industry Trends - Guangde's success reflects a new trend in small city tourism, where local food and culture can attract visitors, as seen with other cities like Zibo and Jingdezhen [2] - The city has effectively upgraded its services to accommodate the influx of tourists, including dedicated bus lines, free parking, 5G infrastructure, and free entry to key attractions, enhancing the visitor experience [2] - The challenge for Guangde moving forward will be to maintain its unique appeal and avoid homogenization, ensuring that it can convert temporary popularity into sustainable growth [3]

啥是“广德三件套” - Reportify