两岸文创业者共话文化传承与数字创新

Group 1 - The core viewpoint emphasizes the importance of utilizing cultural resources through IP collaboration to create a Chinese cultural brand and convey cultural stories to younger generations on an international stage [1] - The seventh Cross-Strait Museum IP Licensing Exchange Forum was held, focusing on topics such as digital technology empowerment, cross-industry integration, and cross-strait industrial cooperation [1] - The representatives from both sides expressed the need for deeper cooperation in technology application and market expansion to rejuvenate Chinese culture [1] Group 2 - The concept of IP licensing is highlighted as a means to transform static cultural artifacts into dynamic cultural symbols that can be experienced and disseminated in modern life [1] - The potential for cross-industry integration between cultural IP and fast-moving consumer goods was illustrated through examples like the collaboration between Wang Wang Group and the Temple of Heaven in Beijing [1] - The impact of AI on the cultural and creative industries was discussed, showcasing how technology can create new online experiences and break geographical limitations for museums and artifacts [2]