TikTok signs joint venture to create TikTok USDS Joint Venture

Core Insights - TikTok has made significant progress in maintaining its US operations by signing a deal to spin off its US unit, which has positively impacted Oracle shares, increasing nearly 8% [1] - The new US-based TikTok will be responsible for US data management, content moderation, and algorithm security, requiring retraining of its algorithm on US user data while integrating with the global TikTok [2] - TikTok currently holds only 4% of the US digital ad spending market, significantly lower than Meta's 23% and Google's 25%, indicating potential for growth if user engagement and advertiser results remain stable [3] Group 1 - TikTok's new US entity is preparing to compete with existing social media giants, raising questions about its ability to manage transitions for its 170 million US users and advertisers [1] - The transition may introduce challenges in consumer experience, advertiser infrastructure, and algorithmic performance, as highlighted by industry analyst Brian Weezer [1] - Maintaining a consistent experience for users, advertisers, and creators is crucial amid the upcoming changes [1] Group 2 - The new US TikTok will manage interoperability, e-commerce, and advertising, which must be globally integrated to sustain its value [2] - Successful execution of these transitions will directly impact TikTok's share of US digital ad spending [2] - If TikTok can navigate these changes effectively, it may gain market share from competitors like Snap, which is currently experiencing a decline in stock value [3]