“甜美遂溪”24个品牌组团进广州

Core Viewpoint - The event "Sweet Suixi" showcased 24 brands from Suixi County in Guangzhou, aiming to connect local agricultural products with urban consumers, enhancing market access and brand recognition [2][10][76]. Group 1: Event Overview - The "Sweet Suixi" event took place on December 19 in Guangzhou's Beijing Road pedestrian street, featuring a vibrant atmosphere with significant foot traffic [2][3]. - The event was organized by various governmental bodies, including the provincial and municipal propaganda departments, and aimed to create a comprehensive platform for brand promotion, product sales, cultural exhibitions, and consumer experiences [10][16][17]. Group 2: Brand Promotion and Product Launch - The event marked the first collective launch of the "Sweet Suixi" regional public brands, including six key products such as "Wutang Lychee" and "Jietou Saint Fruit" [31][34]. - A total of 18 specific product brands were authorized, forming a system where public brands support enterprise brands, indicating a shift from traditional local specialties to recognized commercial products [38][39]. Group 3: Consumer Engagement and Experience - The event featured immersive experiences designed to engage consumers through sensory marketing, allowing them to taste, see, and purchase products in a themed environment [63][64]. - The setup included a product experience area that attracted attention, with consumers expressing satisfaction and making immediate purchases, demonstrating effective conversion of experience into sales [68][71]. Group 4: Economic Impact and Future Prospects - The event served as a bridge between rural and urban economies, facilitating the flow of talent, capital, and information, and showcasing the potential of county economies to confidently enter urban markets [75][76]. - The initiative aligns with the "Hundred Million Project," which aims to enhance the connection between county resources and urban markets, marking a significant step in regional economic development [13][14][77].