240小时过境免签政策实施一年 世界深度“种草”河南游

Core Viewpoint - The implementation of the 240-hour visa-free transit policy at Zhengzhou Airport has significantly boosted inbound tourism, with over 104,000 foreign visitors recorded this year, marking a 50% increase year-on-year, and 75% of these visitors benefiting from visa-free policies [1][10]. Group 1: Policy Implementation and Impact - Zhengzhou Airport was designated as a visa-free transit port on July 15, 2024, and the conditions were further relaxed on December 17, 2024, allowing foreign visitors to stay for up to 240 hours [1]. - The number of foreign visitors entering through Zhengzhou has doubled compared to the same period last year, with nearly 80,000 visitors utilizing the visa-free policies [1][10]. - The "HeNanTravel" initiative has gained popularity, transforming the perception of Henan from a transit point to a destination for in-depth cultural experiences [1][10]. Group 2: Incentives and Marketing Strategies - The Henan Provincial Department of Culture and Tourism, in collaboration with the Finance Department, introduced an incentive program to encourage travel agencies to bring foreign tourists to Henan [2]. - The program includes rewards for travel agencies based on the number of overnight stays by foreign tourists, promoting longer visits [2]. - Various themed travel routes have been developed, such as "One Day 'Song Tide' People" and "Tracing the Origins of Chinese Characters," to cater to diverse tourist interests [4]. Group 3: Visitor Experience Enhancements - Henan has implemented various measures to improve the travel experience for foreign visitors, including multi-language services and cultural interaction opportunities [11][12]. - The introduction of online entry card filling and free Wi-Fi at the airport enhances the convenience for incoming travelers [7][8]. - The province has actively engaged social media influencers to promote its cultural heritage and tourism offerings, effectively reaching a global audience [10][12]. Group 4: Future Development and Opportunities - The 240-hour visa-free policy is seen as a means to enhance Henan's international profile and cultural influence, promoting civilizational exchange [13]. - The demand for foreign language guides is increasing, reflecting the growing interest in Henan's cultural experiences among international tourists [11]. - The focus on deep cultural connections and immersive experiences aligns with global travel trends, presenting an opportunity for Henan to attract more visitors [12][13].