Shoppers are focusing on quality, not deals, in the final days before Christmas
CNBC·2025-12-19 21:08

watch nowWhile discounts drive purchasing in the early days of the holiday shopping season, consumers are shifting into more thoughtful, quality gifts in the back half of the season as total spending growth slows.U.S. consumers had spent $187.3 billion so far online between Nov. 1 and Dec. 12, up 6.1% from the same stretch last year, according to Adobe Analytics. Total holiday season e-commerce spend is still expected to cross $253 billion, which would be 5.3% above last year, with the growth rate slowing l ...