从“网红打卡”到“文化认同”

Core Insights - The development of internet celebrity dining in Shenyang plays a crucial role in enhancing the city's domestic popularity and international recognition, contributing to its goal of becoming a Northeast Asia international center [1] Group 1: Development Trends - Shenyang's internet celebrity dining is experiencing rapid growth, supported by the local government, showcasing distinct cultural characteristics and market potential [1] - A survey indicates that 69.7% of respondents discover Shenyang's internet celebrity dining through short video platforms, with over 60% actively sharing positive experiences [2] - 63.2% of respondents find cultural elements to be the most attractive feature of Shenyang's internet celebrity dining, while 62.5% believe that actual experiences align well with promotional content [2] Group 2: Consumer Engagement - 68.7% of respondents feel that Shenyang successfully integrates cultural landmarks like Shenyang Palace Museum and China Industrial Museum with dining experiences [2] - 58.4% of consumers appreciate the unique space design and cultural atmosphere of Shenyang's internet celebrity dining, with a recognition rate of 71.2% among the 18-35 age group [2] - 52.1% of respondents learn about store stories through mini-programs, and 41.3% are willing to pay a premium for digital interactive content, creating a cycle of online promotion, offline experience, and online sharing [2] Group 3: Challenges and Recommendations - 43.7% of respondents point out product homogenization, with some businesses treating culture merely as a decorative label rather than integrating it into the product core [3] - 76.3% of respondents identify cultural symbols of Shenyang, but some dining establishments lack emotional integration, making it difficult for external consumers to resonate deeply [3] - The survey highlights that over 40% of respondents experience reduced satisfaction due to cold waiting conditions in winter, indicating a need for better facilities and services [3] Group 4: Strategic Pathways - The National Bureau of Statistics suggests three pathways to enhance the development of internet celebrity dining: 1. Root cultural narratives in the dining experience, ensuring that culture, taste, and emotional resonance are systematically integrated [3] 2. Improve service quality to create warm and inviting consumer experiences, including winter adaptations for external visitors [3] 3. Expand the dining experience to be available year-round and throughout the day by leveraging industrial heritage resources and AI technology [4] - Shenyang's internet celebrity dining is transitioning from mere "check-in" spots to platforms for "cultural recognition," aiming to break the cycle of fleeting popularity and become a new engine for cultural tourism integration [4]