2025新消费大会：寻找新增量 从“中国消费”到“消费中国”

Core Insights - The "New Consumption Conference" held in Shanghai focused on the theme of "Cross-Border Growth and Integrated Innovation," discussing industry trends, business models, and strategies for rapid brand growth and innovation [2] - The consumer market is undergoing significant changes, driven by the emergence of the younger generation, particularly Generation Z, who are reshaping consumption demands and preferences [3][4] - The conference highlighted the importance of brands evolving from mere sellers to experience co-creators, emphasizing the need for deeper connections with consumers [5] Industry Trends - The consumption sector is witnessing a shift towards health-oriented and experiential consumption, moving from merely purchasing products to a holistic approach to self-care [4] - The Hong Kong stock market has become a primary venue for consumer companies to go public, with over 23 IPOs in the retail and consumption sector by the end of November [6][7] - The demand for new consumer brands is high, with a significant number of companies applying for listings, particularly in the consumer sector, indicating a robust supply-demand dynamic [7] Brand Strategies - Brands are increasingly focusing on international expansion as a core strategy, with successful domestic models serving as a foundation for global competition [8] - Emotional value is becoming a key decision-making factor in consumer choices, leading to the emergence of new consumption scenarios and demands [9] - Collaborative marketing and cross-industry partnerships are seen as effective strategies for brands to refresh their image and reach new consumer segments [9] Future Outlook - The 2025 consumer market in China is expected to explore new balances amid structural changes, with a focus on both short-term pressures and long-term confidence [10] - The conference underscored the ongoing transformation of consumption as a driving force for global economic growth, entering a phase rich with opportunities [10]