“雪假”来了 多地打响年底消费“冰雪之战”

Core Insights - The introduction of the "snow holiday" in Jilin Province has significantly boosted local tourism and ice sports participation, with many ski resorts experiencing high visitor numbers during this period [1][4][5] - The overall ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, with a notable increase in consumer spending on ice sports activities [2][4] - The demand for specialized skiing experiences and services is on the rise, indicating a shift towards more professional and advanced consumer needs in the ice sports market [7][8] Group 1: Snow Holiday Impact - Jilin Province's first "snow holiday" from December 3 to 7 has led to increased attendance at ski resorts, with local businesses reporting full bookings for ski instructors [1][4] - Other regions, such as Xinjiang, have also adopted similar "snow holiday" policies, promoting winter sports and tourism through discounts and special events [1][6] - The introduction of convenient transportation services for ski equipment on trains has further facilitated participation in ice sports [1][6] Group 2: Industry Growth and Consumer Trends - The number of skiing enthusiasts in China is growing, with a projected increase in ice sports participation and related consumer spending expected to exceed 187.5 billion yuan in the 2024-2025 season [2][4] - The average spending at ski resorts is also rising, with a reported 27.97% increase in spending within a two-kilometer radius of ski areas [2] - The trend towards professionalization in skiing is evident, with more consumers seeking advanced training and specialized services, leading to increased demand for high-quality instructors and facilities [7][8] Group 3: Regional Developments and Consumer Behavior - Popular ski destinations are seeing a surge in visitors, with significant increases in ticket sales reported in regions like Heilongjiang and Yunnan [7] - The economic and time costs associated with skiing trips are substantial, impacting consumer participation, particularly among younger professionals [5][6] - The market for ski equipment maintenance and advanced training is expanding, indicating a shift towards more serious engagement with the sport among consumers [8][9]